Sports Wrestling Press Release: Award-Winning Director X Creates “Boundless” Ad Campaign for TNT’s “AEW...

Press Release: Award-Winning Director X Creates “Boundless” Ad Campaign for TNT’s “AEW DYNAMITE” |

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All Elite Wrestling issued the next press release:

LOS ANGELES – November 18, 2020 – Today, TNT introduced a new advert marketing campaign to promote its in style All Elite Wrestling program, “AEW Dynamite,” which is at present the number one wrestling show on Wednesday nights. The new advert is an element of AEW’s “Boundless” marketing campaign and was created and directed by Director X (Julien Christian Lutz), who’s an award-winning music video and film director best known for his visually distinctive movies for in style artists together with Drake, Kendrick Lamar, Rihanna, Jay-Z, Kanye West, Usher, John Mayer and lots of more. Director X’s accolades embrace profitable Video Director of the Year on the 2016 BET Awards, Best Hip Hop Video on the 2020 BET Hip Hop Awards and Best Video on the 2020 MTV European Music Awards.

Celebrating the world-class roster of numerous female and male wrestlers, “Boundless” tells the underdog story of the stars of AEW, who, with a true ardour for the sport, guess on themselves and created a new kind of wrestling league, drawing hundreds of thousands of fans to their dynamic, action-packed TNT “AEW Dynamite” weekly events.

“Director X is the perfect partner to showcase the AEW brand with his distinct visual style that uniquely speaks to a new generation,” said Melissa Chambless, EVP of Marketing, TNT, TBS and truTV. “His ability to bring these wrestlers’ incredible stories to life in such an authentic way thoroughly manifests our Boundless campaign.”

“Like me, I think a lot of people will relate to the stories shared in this video,” said Director X. “I know what it’s like to be doubted, being told ‘you can’t do this,’ but AEW is proof that by believing in yourself and not listening to what the world is saying you can and will do it. This isn’t B.S. It’s real.”

Watch the video right here:

Wednesday’s #1 wrestling show, “AEW Dynamite” exploded onto the wrestling scene when it premiered on TNT in 2019. Featuring fast-paced, high-impact competitions with actual sports analytics, the critically acclaimed collection has continued to ship high-performing episodes every week, reaching more than 59 million people throughout TNT’s linear and digital platforms. The show also delivers the youngest wrestling viewers on tv.

AEW’s success story resonated with Director X as his own firm, Fela, celebrates inclusion and variety. Fela was based on the mandate to “tell cultural stories authentically while being the voice for the underrepresented.” Fela’s mantra “Own Your Culture, Tell Your Stories” is what AEW is all about.

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