Sports Football How Kia Offered One Lucky Fan a Once in a Lifetime Europa...

How Kia Offered One Lucky Fan a Once in a Lifetime Europa League Experience

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Justus with the VR Headset
Justus with the Virtual Reality Headset|Kia

The UEFA Europa League final looked a bit various thisyear Health standards compelled the match to be played behind shut doors, but that did not stop Kia from using one young follower an experience at the final that they would certainly always remember.

Kia Motors generated the idea of allowing one fortunate fan the opportunity to be the Official Match Ball Carrier for the 2020 final, but the Covid -19 pandemic put a stop to those strategies, so Kia generated a means to make the once- in-a- life time experience entirely digital.

By making use of the current innovation, Kia gave one kid a distinct experience by allowing them to lug the match round on to the pitch in a digital stadium by making use of a Virtual Reality headset from the safety and security of their own home.

The fortunate kid was 10-year-old Justus, that stays in Rietberg as well as deals with Asperger as well as Tourette disorder. In maintaining with Kia’s dedication to encouraging fans throughout extraordinary circumstances, Justus was chosen by the Deutsches Kinderhilfswerk charity together with Kia Motors Deutschland GmbH to participate in the parties as much as feasible.

Not just was Justus offered the opportunity to satisfy the players as well as match authorities through video call as they reached the stadium, but Kia also scheduled German tale Michael Ballack to go along with Justus practically throughout the occasion.

Ballack aided Justus set up his innovation as well as was the man to notify him of what was in shop for the unique celebration.

“It was an honour to help Justus become the first ever Virtual Official Match Ball Carrier for the UEFA Europa League Final,” said Ballack “Watching him virtually carry the match ball and say hello to the players and match officials was amazing and reminded me of what it’s like to be a young football fan.

Justus with Michael Ballack
Justus with Michael Ballack | Kia

“I didn’t think it would be possible to have this experience in the Final, but I’m so happy that we found a way to make it happen.”

Kia Motors’ sponsorship of the UEFA Europa League, which is currently in its second season, remained real to its objective declaration of encouraging fans, regardless of the interruption of Covid -19.

“Four months ago there was huge uncertainty over whether it would be possible to finish the 2019/20 UEFA Europa League campaign due to Covid-19,” said Artur Martins, Head of the Global Customer Experience Division atKia Motors Corporation “Fast forward to now and not only has the Final been played, but we made one child’s dream come true by introducing the first Virtual Official Match Ball Carrier. I feel very proud that we were able to make the impossible, possible, and I hope that Justus feels empowered by the experience.

“Thank you to everyone who had a part to play.”

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